The Six Gaps
Six places agencies lose revenue they already earned.
None of them is fixed by buying more leads.
Before the six, one number
−1.3
Admissions minus discharges.
A Miami agency signed 8 clients a month and lost 9.3. It felt like growth. By Day 90 it was +2.6.
Admissions minus discharges 0:31Gap 1
61%
After-hours calls missed
Families call on Saturday evening. The voicemail says Monday. In Miami, 61% of after-hours inquiries waited until the next business day.
The call goes to whoever picks up.
The after-hours call 0:33Gap 2
4h 20m
Slow first contact
No one owns the callback. By the time someone calls, the family has spoken to two other agencies. We cut it to 6 minutes.
Speed is the first fix, almost every time.
Read the case →Gap 3
1,117
The list nobody owns
Families who called once and went quiet. One Chicago agency had 1,117. Seven signed in 45 days, for $184 in messaging.
Your cheapest admissions already called you.
The list nobody owns 0:31Gap 4
380 hrs
Care you’re declining
Recruiting starts after the case arrives, so it’s always late. A Phoenix agency was turning away 380 hours a week. It fell to 92.
Every declined hour was already sold.
The care you’re declining 0:35Gap 5
50%
Demand bought too early
A Nashville agency grew inquiries 50%. Conversion barely moved, and declined hours rose. Fix the first four gaps, then scale.
More leads into a broken intake is a more expensive version of the same problem.
Demand bought too early 0:31Gap 6
?
The calls you answer
Almost no agency knows what was said on the call. Reviewing recorded calls moved Miami’s inquiry-to-assessment rate from 31% to 44%.
The part that decides the outcome is the part nobody measures.
The calls you answer 0:34Take it with you
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Where to start
Find the gap worth fixing first.
A 20-minute Admissions Diagnostic, led by our founder. A written next step.