The Admissions Multiplier™ · 90 days
More clients starting care. More hours staffed.
More families starting care, the caregivers to staff them, and more inquiries turned into care starts. Paced to the team you have. Run for you by a team that works only with home-based care.
What’s included
Bring in the right demand. Have the team to serve it.
Where it starts
- Missed call7:04 pm, a daughter
- Client campaignLocal family needs care next week
- ReferralHospital case manager
- Recruiting campaignCaregiver seeks weekend shifts
What our team runs for you
- 01Client campaignsWe build and run your campaigns: targeting, creative, landing pages and weekly improvements, matched to your services, territory and the care you can staff. Advertising spend is separate.
- 02More inquiries become care startsWe set up and test inquiry routing, missed-call text-back, follow-up, assessment reminders and reactivation of past inquiries. Your coordinator gets every conversation and the next action.
- 03Caregiver and nurse recruitmentWe run recruiting campaigns by role, location and shift need, with applicant follow-up and interview scheduling. Your team screens candidates, verifies credentials and makes hiring decisions.
- 04More hours from the caregivers you haveWe set up applicant tracking, paperwork and credential reminders and shift-fill alerts, with clear handoffs. We train your team and keep it all running during the engagement.
- 05A clear view of progressYour weekly Census & Capacity Ledger connects campaign activity with assessments, care starts, recruiting progress and staffed hours. We review the results together and keep improving what’s working.
What comes out
- Assessment bookedOwned by your coordinator
- Care startedStaffed from the roster
- Interview bookedYour team makes the hiring decision
- One page every MondayActive census and net change
Who does the work, and what you own. Your dedicated engagement lead (5+ years in home care) runs it with paid-media, recruiting and operations specialists. You own your data, ad accounts and landing pages. No annual contract.
We build it and run it. Your team approves the messaging, funds the ad spend, and makes every care and hiring decision. Your proposal lists exactly what’s included and when it goes live.
Already have tools you like? We keep what works and build what’s missing, around your team and the tools you already use. There’s nothing extra to buy, and you never have to replace your scheduling system or EMR.
Less manual chasing, with clear human ownership. Follow-up runs on its own and stops the moment someone replies, books or opts out. When a person needs to act, your team gets the handoff.
When staffing or office workload is holding growth back
Have demand you can’t staff?
When families and referrals are already coming in, focus on the caregivers, nurses and office follow-up needed to serve them.
The Recruiting & Operations Engine combines caregiver and nurse recruiting campaigns, applicant follow-up, interview scheduling and office follow-up. We build and run the work over 90 days. Your team makes hiring decisions and delivers care.
Need client campaigns and inquiry follow-up too? The Admissions Multiplier brings both sides together.
- Recruitment marketing for nurses and aides in your territory
- Applicant follow-up and interview scheduling around your hiring criteria
- Reminders so candidates show up to interviews
- Office follow-up: applicant status, onboarding paperwork, credential-expiry reminders, shift-fill alerts and referral-source follow-up
- A weekly Census & Capacity Ledger and a dedicated engagement lead
Not included: clinical records, patient visit scheduling, EMR work or billing.
Your first 30 days
Working for you within 30 days.
About 5 hours of your time in week one, then an hour or two a week. We agree the first priority and delivery sequence at kickoff.
Find the money
We confirm your starting numbers and review your inquiry and staffing records. You end the week with the first fix and a clear plan for implementation.
You get
- Your measured baseline
- Where demand, intake or staffing is limiting growth
- The first fix, ranked by value
Our commitments
What we commit to, in writing.
Each of these is part of your service agreement, so you know exactly what you are signing up for.
Before kickoff, we agree on the delivery dates and the numbers your weekly Ledger tracks.
3×
Our rule for saying yes
We size every proposal so the diagnosed annual gross-profit opportunity is at least 3× your total investment, advertising included. A guide for your decision, not a guaranteed return.
Day 30
Live, or month two is on us
Your program is live by Day 30. If a delay on our side prevents that, your month-two Acensus fee is waived, or refunded if already paid.
Exclusive
Your territory is yours
While your engagement is active, we don’t work with a competing agency offering your services in your ZIP codes.
Day 90
We review the results together
At Day 90 we compare your measured baseline with the Day-90 Value Snapshot and agree on what continues. No annual contract.
Dates, scope and responsibilities are written into your agreement. Advertising spend remains separate.
After 90 days, keep the support you need.
Continue with upkeep of everything we built, or add ongoing management of your client or recruiting campaigns.
Before the engagement ends, we review the results together and agree on what continues. Your monthly scope and fee are confirmed in a short continuation agreement.
The first 90 days are a fixed program, paid in three monthly installments. If you agree to continue after Day 90, service runs month to month under the continuation agreement, with 30 days’ written notice to end. Advertising spend remains separate.
The Admissions Diagnostic
Find the first thing worth fixing.
A 20-minute call on your numbers. You leave with a clear next step, and a written Growth Assessment within 24 hours.