By Day 30 — your system is live, or month two is free.
Your admissions diagnosis is delivered and the agreed intake and follow-up workflows are running on 100% of incoming inquiries. If they aren't, you don't pay for month two.
Working with Acensus
Clear answers before you commit.
Scope, responsibilities, ownership, and the economics behind the decision.
Before you commit
The questions that deserve a clear answer.
What exactly is included?
The program includes the Admissions Baseline, response and follow-up infrastructure, reactivation where appropriate, software, founder filming, caregiver recruitment marketing, acquisition work, the weekly Admissions Ledger, and the baseline and Day-90 Enterprise Value Snapshot. The proposal defines the location coverage, integrations, campaign sequence, and responsibilities.
What does it cost beyond the program fee?
Scope and investment are set on the diagnostic call and recorded in your agreement before payment. Advertising is separate and paid directly to the platforms. Work outside the scope and any continuing software or support are recorded separately before you approve them.
Do you interview or hire caregivers?
No. Acensus provides caregiver recruitment marketing and applicant follow-up systems. Your team conducts interviews, makes hiring decisions, sets compensation, schedules caregivers, and manages service delivery.
We already have a marketing agency.
Effective partners can remain in place. We connect their work to admissions and focus on the gaps the diagnosis identifies. Responsibilities and access are set before kickoff.
What if we cannot staff more cases?
We review capacity before increasing client acquisition. Recruitment marketing can support applicant flow, while your team owns compensation, interviews, hiring, and scheduling. More demand is sequenced around service readiness.
We do not have reliable historical data.
Bring the records you have. We review inquiry volume, response data, and service area, identify the missing information, and establish the basis for a specific booked qualified-assessment target. That target goes into your agreement before payment.
Can you work with multiple locations or a franchise?
We assess service areas, location count, local capacity, technology, and franchise restrictions before proposing the engagement. The written scope identifies the locations and integrations covered; it does not assume unlimited coverage.
What happens after 90 days?
We review the baseline comparison, open constraints, and next-quarter priorities. You can discuss a further engagement or a documented handoff. There are no exit fees. Accounts, numbers, data, and creative assets remain yours. Any continuing software or operating arrangement is a separate decision.
Do you guarantee a result?
Two commitments, in writing before you pay.
By Day 90 — your booked-assessment target, or we keep working.
Before you pay anything, we write a specific number of booked qualified assessments into your agreement. It comes from your own inquiry volume, response data, and service area — not an industry average. If we haven't hit it by Day 90, we keep working at no additional fee until we do, for up to 90 additional days.
We guarantee the part we control: generating qualified demand, responding fast enough to keep it, and getting the assessment on the calendar. You control whether the assessment closes and whether you're staffed to take the case. That's why the number we commit to is assessments booked, and why the Ledger shows you admissions and dollars alongside it every week.
What are the conditions on the guarantee?
What keeps the commitment running.
Both commitments are conditional on the operating basics we agree before kickoff, all of which are measured in the same Ledger you see every Monday:
- The approved advertising budget stays live for the full program, without pauses.
- Your team responds to inquiries within the agreed window during business hours, and lets the automation cover after hours.
- Qualified inquiries are offered an assessment within the agreed number of business days.
- Caregiver capacity is maintained, or the recruitment funnel is run when capacity is the constraint.
- Ownership attends the weekly Ledger review, with an agreed allowance for missed sessions.
- Acensus keeps access to the phone records, CRM, and ad accounts agreed at kickoff.
- No conflicting campaigns or mid-program pricing changes without notice.
If one of these lapses, the commitment pauses until it's corrected. Everything here is agreed with you in writing before kickoff — there are no conditions you'll discover later.
What is the Enterprise Value Snapshot?
An operating assessment of growth predictability, owner dependence, referral concentration, staffing capacity, and reporting visibility at baseline and Day 90. It is included in the Admissions Multiplier™ and is not a valuation or sale-price forecast.
I need to involve the owner or another decision-maker.
That is welcome. Review the program together and bring the relevant decision-makers to the diagnostic. A productive engagement needs agreement on responsibilities and the investment.
Why not hire a lower-cost marketing agency?
That may be the right choice if acquisition is the only problem. Acensus also installs and operates missed-call recovery, intake follow-up, recruitment marketing, and the Admissions Ledger. We assess the investment against incremental gross profit after direct care costs, rather than comparing reports or activity counts.
What happens if we say no after the diagnostic?
You keep the preliminary baseline summary and the recommended next step. There’s no obligation to buy the Program. The deeper, verified Admissions Baseline is completed inside the engagement.
The Acensus Underwriting Rule
We only take the engagement if the math works for you.
We size the opportunity in incremental gross profit over the 12 months from kickoff. We recommend the Program only when that opportunity is at least three times your total investment: the program fee plus the advertising needed to support it. The Admissions Diagnostic tells you what lift is realistic for your agency — and the proposal puts that number in writing.
Your investment sets the threshold.
We assess the gross-profit opportunity against the full engagement investment, including the advertising needed to support it. We use your agency’s rates, direct care costs, capacity, and expected start dates—not an industry-wide client count.
How do you calculate the opportunity?
We compare against your baseline and account for when care starts, expected hours, length of stay, and direct care costs. Only gross profit expected within the 12-month window counts. Advertising needed to support that opportunity belongs in the investment calculation, including any required after Day 90. Gross profit is before Acensus fees, advertising, and overhead; it is not net profit or cash collected. We state assumptions and do not count the same opportunity twice. If the evidence does not support the threshold, we say so.
Review with your team
Take the commitments with you.
Printable briefs with the scope, two commitments, operating conditions, and next step.
Your next step
Find where your admissions are getting stuck.
Bring your inquiry volume, your intake bottleneck, and your caregiver capacity. We’ll identify the next move and whether the Admissions Multiplier™ fits.
One agency per service area. We work with a single agency in each service area. While an engagement is running, that market is closed to competitors.
Book the 20-Minute Admissions Diagnostic