Working with Acensus

Clear answers before you commit.

What we handle, what your team does and what happens after 90 days.

How much of my time will this take?About 5 hours, week one ?

Before you commit

The questions that deserve a clear answer.

Still unsure? Bring the question to a 20-minute Admissions Diagnostic.

Book a 20-minute call
Who do you work with?

Established home-based care agencies.

Private-pay home care and private duty nursing agencies (private pay or authorization-funded) are typically $2M+ in annual revenue. Smaller agencies whose limit is hiring can start with the Recruiting and Operations Engine, and the Diagnostic settles the fit. The Admissions Multiplier™ combines client campaigns, intake and follow-up, caregiver and nurse recruiting, and supporting office follow-up around your first priority.

Home health, hospice and Medicaid-waiver agencies whose limit is hiring or office load get the Recruiting and Operations Engine: nurse and aide recruiting plus office follow-up. The Diagnostic identifies the scope that fits your agency’s constraint.

We are not a fit for staffing registries, facilities, or anyone who wants leads only.

Is this digital marketing?

No. We run growth for your agency: more families starting care and the caregivers and nurses to staff them. Campaigns are one part of it. We also run inquiry and applicant follow-up and recruiting, and we pace client campaigns to the care you can staff. We answer for families starting care and hours staffed, not clicks or leads.

Who actually does the work?

A dedicated engagement lead with at least five years in home care runs your engagement, backed by paid-media, recruiting and operations specialists. Your team approves the messaging and makes every care, acceptance and hiring decision. Our staff never answer your phones.

Does Acensus talk to families for us?

Your team owns every care conversation; we make sure no family waits. Calls ring your on-call phone first. If nobody picks up, the caller’s details are captured and a callback is booked, and a text goes back within 60 seconds. Every channel connected to your program gets a reply 24/7. Overnight inquiries get an owner and a callback deadline by morning. Your team handles assessments and every care decision.

Do you need access to patient records?

Please do not submit patient records through our public forms.

Public forms are for business information only. We confirm the information and access needed for each engagement before kickoff. If any work involves protected health information, the required agreements, including a BAA, are signed before it starts.

Clinical records remain in your agency’s clinical systems.

Why not hire a lower-cost marketing agency?

A lower-cost agency can make sense if bringing in more families is your only problem. Acensus also builds and runs missed-inquiry recovery, follow-up and weekly reporting, plus recruitment marketing when staffing limits growth. We check whether the opportunity justifies the total investment before recommending an engagement.

How do you underwrite the engagement and stand behind delivery?

We size every proposal so the diagnosed annual gross-profit opportunity is at least 3× the total investment, including planned advertising. It’s a guide for your decision, not a promised return.

Day 30: your program is live.

Before signing, we define the work, how it will be tested and the start date in your agreement. If a delay on our side keeps that work from going live by Day 30, your month-two Acensus service fee is waived, or refunded if already paid.

Day 90: we review the results together.

Before kickoff, we record your measured baseline. At Day 90 we compare it with your Day-90 Value Snapshot and agree on what continues. Our commitments are delivery dates, written into your agreement. Advertising spend remains separate.

In your weekly Ledger, a qualified booked assessment is a confirmed appointment for one prospective client who meets the service-area, payer, care-needs and minimum-hours criteria in your agreement. Reschedules count once. Cancellations, no-shows, attendance and starts of care are reported separately. Qualified caregiver and nurse interviews use the role-specific criteria in your agreement.

Read the delivery commitment and operating conditions.

What happens on the diagnostic—and afterward?

We discuss where growth is getting stuck, what you have already tried, and what your team can realistically take on. Within 24 hours you receive a written Growth Assessment: your target, the biggest lever to hit it, what it’s worth and the next step.

If an engagement makes sense, we send a scoped proposal showing what we will handle, the delivery dates, your team’s responsibilities and the full investment.

Once the agreement is signed and the initial payment is made, we arrange access and kickoff. Your dedicated lead coordinates the implementation.

You keep the Growth Assessment whether you work with us or not.

How much of my time will this take?

About 5 hours in week one, then an hour or two a week. Your dedicated lead coordinates the work. You provide access, approve priorities and keep your intake and care responsibilities covered.

What if we cannot staff more cases?

We address capacity before increasing client acquisition. Recruitment marketing supports applicant flow. Your team owns pay, interviews, hiring and scheduling.

What exactly is included?

We build and run campaigns, missed-inquiry recovery, follow-up, reactivation of past inquiries and recruitment marketing when staffing limits growth. Everything we use to run the work, one remote interview with you (the owner), your baseline, weekly Census & Capacity Ledger and Day-90 Value Snapshot are included. The interview becomes ad creative and a landing-page clip; no on-site shoot.

We connect the inquiry channels in your program so every inquiry gets a reply, 24/7. That can include a text back within 60 seconds of a missed call, capturing caller details and booking callbacks, WhatsApp and web chat. Calls ring your on-call phone first; unanswered calls are picked up only when that’s part of your program. Overnight inquiries get an owner and a callback deadline by morning. Current clients’ families are routed to your on-call staff.

Your proposal lists the locations, campaigns, channels, connections and responsibilities included in your program.

What does it cost beyond the program fee?

Your proposal sets the scope and investment before payment, sized so the diagnosed annual gross-profit opportunity is at least 3× the total, advertising included. Everything we use to run the work is included. Advertising is paid separately, directly to the platforms. New locations, channels or custom integrations require a separate scope.

What happens after 90 days?

Continue with upkeep of everything we built, or add ongoing management of your client or recruiting campaigns.

Before the engagement ends, we review the results together and agree on what continues. Your monthly scope and fee are confirmed in a short continuation agreement.

The first 90 days are a fixed program, paid in three monthly installments. If you agree to continue after Day 90, service runs month to month under the continuation agreement, with 30 days’ written notice to end. Advertising spend remains separate.

Your data, ad accounts and landing pages remain yours.

What do I own if we stop?

You own your data, ad accounts and landing pages, whether you continue or not. There is no annual contract: after the fixed first 90 days, service runs month to month with 30 days’ written notice.

What if we already have tools or an agency platform we like?

We review the tools you already use, keep what works and build what’s missing. No scheduling or EMR migration is part of the program. We confirm platform compatibility, connections, permissions and staff handoffs before kickoff. The value is that we own your campaigns and follow-up, week after week, with progress tracked in care starts, recruiting and staffed hours.

Can you work with multiple locations or a franchise?

Yes. We check each location’s capacity, systems and franchise restrictions before proposing the work. Coverage is listed in writing.

How is my exclusive territory defined?

Your agreement lists the protected ZIP codes and the services covered. While your engagement is active, Acensus does not work with a direct competitor providing those services in those ZIP codes. Additional ZIP codes or locations require written agreement.

Is Acensus related to Ascensus?

No. Acensus (pronounced uh-SEN-sus, as in “census”) is a specialty growth firm for home-based care agencies, based in Beverly Hills, California. It is not affiliated with Ascensus, the retirement plan administrator, or with Acusensus, the road-safety camera company.

Review with your team

See the weekly report you would review.

A sample Census & Capacity Ledger: what you and your intake lead look at each week, and how every number is counted.

Download the sample Ledger

The Admissions Diagnostic

Find the first thing worth fixing.

A 20-minute call on your numbers. You leave with a clear next step, and a written Growth Assessment within 24 hours.