By Day 30 — your system is live, or month two is free.
Your admissions diagnosis is delivered and the agreed intake and follow-up workflows are running on 100% of incoming inquiries. If they aren't, you don't pay for month two.
Exclusively for in-home care businesses
Your next $500K in revenue is already calling you. Most of it is hanging up.
Families call while intake is busy. Callbacks slip. Follow-up stops. Acensus installs and runs the marketing, standard AI, and admissions system that captures those opportunities—then builds qualified private-pay demand.
Established US private-pay home care providers · Typically $3M+ revenue · Dedicated intake staff
43 agenciesHome care clients advised
13 statesSpecialist operating experience
Healthcare banking backgroundFounded by a former J.P. Morgan healthcare investment banker
Our operating experience and underwriting discipline
Across 3.5 years inside home care agencies, we've found most lose 60–70% of the inquiries they already pay for—missed calls, slow callbacks, and follow-up that stops after one attempt.
$500K of recovered revenue is roughly $200K of gross profit at typical private-pay margins. Our underwriting rule requires at least three times your total investment in gross profit before we'll recommend the program at all.
Client evidence / Miami, Florida / 90 days
They didn’t need more inquiries to sign more clients.
53.75%More admissions per month. Inquiry volume stayed nearly flat. Acensus installed missed-call recovery, faster follow-up, and after-hours routing.
Monthly admissions
Two locations · 90 days47 → 46 inquiries per month. No additional advertising spend.
What happens between interest and care
Your next client should not depend on a lucky callback.
Explore the handoffs Acensus connects. Standard AI and automation handle routine follow-through; your people remain responsible for care.
Response layer
A missed call needs a next step.
Your intake coordinator is already on a call. Another family reaches voicemail. Missed-call text-back and agreed response coverage give that inquiry a route back to your team.
Workflow walkthroughMissed call → follow-up
INQUIRYHUMAN HANDOFF
Approved wording • contact details captured • response coverage agreedAcensus installs and monitors the workflow. Your team owns the conversation.
Intake handoff
Get the right information to the right person.
Capture service area, care needs, and the family’s next step. Route the inquiry to the responsible coordinator with context, rather than leaving another message to interpret.
Workflow walkthroughContext → responsible coordinator
INQUIRYHUMAN HANDOFF
Service area • care requirements • human escalationCare decisions and sensitive conversations stay with your agency.
Follow-through
Keep a suitable family moving toward an assessment.
Agreed follow-up and reminders support the booking process. Your intake team confirms fit, offers an assessment, and records what happens next.
Workflow walkthroughFollow-up → booked assessment
INQUIRYHUMAN HANDOFF
Open inquiries visible • reminders sent • outcome recordedYour team conducts the assessment, accepts the client, and schedules care.
Operating view
See what moved—and what needs attention.
The Admissions Ledger connects inquiry activity, assessments, admissions, and open work. Acensus reviews the constraint and the next action with your team.
Workflow walkthroughEvidence → owner → next action
INQUIRYHUMAN HANDOFF
Admissions tracked • source gaps surfaced • follow-up assignedMore advertising follows evidence and caregiver capacity, not a lead-count target.
The Admissions Multiplier™ / 90 daysSeal the leaks.
Seal the leaks.
Fill with the right demand.
Prove what changed.
One team connects marketing, standard AI automation, and admissions reporting. Your coordinator gains a system to work from. You gain a clearer view of growth.
01
Stop losing the inquiries you already receive.
Make follow-through dependable.
Reconcile the starting numbers, identify inquiry leaks, and install the agreed intake and follow-up workflows.
- Response coverage, missed-call recovery, and reactivation
- Intake scripts, coordinator training, and human handoffs
- A baseline that makes the first priority visible
02
Grow demand your agency can actually serve.
Connect acquisition to capacity.
Run qualified private-pay acquisition around your service area and staffing readiness, with founder content that helps families understand your agency.
- Google Search, Meta, and local visibility
- Founder filming and service-area landing pages
- Caregiver recruitment marketing when capacity is the constraint
03
Understand the result and the next decision.
Follow the inquiry through to the business.
The weekly Admissions Ledger connects activity, assessments, admissions, and open work. The monthly strategy review sets the next move.
- Source attribution and agreed reporting definitions
- Admissions and delivered-care visibility
- Day-90 review against your written booked-assessment target
Software and founder filming are included. Advertising is paid separately. Recruitment marketing supports applicants; your agency interviews and hires. Timing and location coverage are agreed in your scope.
Home care operations. Healthcare investment banking.
A specialist firm. A principal-led engagement.Your business is home care.
Your business is home care.
So is our focus.
Sam worked at Barclays, then J.P. Morgan’s Healthcare Coverage Group, across 40+ healthcare M&A and capital-raise transactions. He then spent 3.5 years working directly with home care agencies on the operating side of growth.
That experience connects the questions owners care about: which families become clients, what growth costs, and how much still depends on you.
Meet the firm“We finally know what’s actually happening with our inquiries every week instead of guessing.”Home care agency leadership · Miami, Florida
More client experiences
“The Monday page changed how we think about the business, not just how we market it.”Home care agency leadership · Chicago, Illinois
“Straightforward from the first call. No jargon, no vague promises — just the numbers.”Home care agency leadership · Nashville, Tennessee
Accountability before paymentA defined target.
A defined target.
A commitment in writing.
By Day 90 — your booked-assessment target, or we keep working.
Before you pay anything, we write a specific number of booked qualified assessments into your agreement. It comes from your own inquiry volume, response data, and service area — not an industry average. If we haven't hit it by Day 90, we keep working at no additional fee until we do, for up to 90 additional days.
We guarantee the part we control: generating qualified demand, responding fast enough to keep it, and getting the assessment on the calendar. You control whether the assessment closes and whether you're staffed to take the case. That's why the number we commit to is assessments booked, and why the Ledger shows you admissions and dollars alongside it every week.
Read the operating conditions
Both commitments are conditional on the operating basics we agree before kickoff, all of which are measured in the same Ledger you see every Monday:
- The approved advertising budget stays live for the full program, without pauses.
- Your team responds to inquiries within the agreed window during business hours, and lets the automation cover after hours.
- Qualified inquiries are offered an assessment within the agreed number of business days.
- Caregiver capacity is maintained, or the recruitment funnel is run when capacity is the constraint.
- Ownership attends the weekly Ledger review, with an agreed allowance for missed sessions.
- Acensus keeps access to the phone records, CRM, and ad accounts agreed at kickoff.
- No conflicting campaigns or mid-program pricing changes without notice.
If one of these lapses, the commitment pauses until it's corrected. Everything here is agreed with you in writing before kickoff — there are no conditions you'll discover later.
Leave the diagnostic with a clearer next move.
20 minutes with Sam. Discuss your intake constraint, the evidence needed, and whether Acensus fits. You keep a preliminary written summary.
One agency per service area. We work with a single agency in each service area. While an engagement is running, that market is closed to competitors.