Exclusively home-based care
More clients starting care.
More care hours staffed.
We run growth for your agency: new families, the caregivers and nurses to staff them, and follow-up on every inquiry and applicant. More clients, only as fast as you can staff them.
Client results
Measured in each client’s own records.
Six of our eight published cases returned 3.7× to 8.8× their investment in annualized gross profit.
Works alongside the software agencies already run
Google Ads
Who we work with
A specialty firm for home-based care.
Private-pay home care
Bring in the right families, turn more inquiries into care, and recruit the caregivers to serve them.
Private duty nursing
Win the nursing cases you can staff and fill more approved hours, with recruiting matched to your open shifts.
Home health, hospice and waiver
Build a stronger nurse and aide pipeline, speed up applicant follow-up, and reduce repetitive office work. How it works →
Not a fit: staffing registries, facilities, equipment suppliers, or anyone who wants leads only.
The Admissions Multiplier™ · 90 days
We run it. You run care.
Grow
Client campaigns when you can staff more care. Caregiver and nurse recruiting when staffing is holding you back.
Convert
We run inquiry and applicant follow-up to book assessments and interviews. Your team handles the care conversations and hiring decisions.
Measure
Every Monday: campaign performance, families starting care, recruiting progress and staffed hours. We review what changed and agree the next actions with your team.
Growth firm or marketing agency
Specialty growth firm vs. general marketing agency.
| Acensus | A general marketing agency | |
|---|---|---|
| What they answer for | Families starting care and hours staffed | Usually clicks and leads |
| New clients and your staffing | Client campaigns paced to the caregivers you can staff | Usually more leads, whether or not you can staff them |
| Caregiver and nurse recruiting | Included, run by the same team | Usually a separate vendor |
| What you see every Monday | One page: clients, hours staffed, families and caregivers | Usually a monthly ad report |
| Your competitors | One agency per territory and service type | May also work for agencies near you |
| Contract | No annual contract. Month to month after Day 90 | Varies |
Census leak calculator
What could better intake conversion be worth?
For private-pay hourly home care. Move the sliders to match your agency. Shows annualized revenue, not profit or cash collected.
Inquiriesper month
40
Assessmentsper month
12−28
Admissionsper month
6.6−5.4
We’ll email this breakdown with your numbers, so you can share it with your operations lead.
Questions owners ask
Straight answers.
Are you a marketing agency?
No. We are a specialty growth firm for home-based care. We run growth for your agency: new families, the caregivers and nurses to staff them, and follow-up on every inquiry and applicant. We answer for families starting care and hours staffed, not clicks and leads.
Do your staff answer our phones?
No. Our staff never answer your phones. Calls ring your on-call phone first, and every call and message gets a reply 24/7, set up and run by us. Your team takes every care conversation and every care decision.
Which agencies are a fit, and which aren’t?
Established private-pay home care and private duty nursing agencies with an office team. We also work with home health, hospice and Medicaid-waiver agencies whose limit is hiring. We are not a fit for staffing registries, facilities, equipment suppliers, or anyone who wants leads only.
How fast does it go live?
By Day 30. If a delay on our side keeps it from going live by Day 30, month two’s Acensus fee is waived, or refunded if already paid.
Do we have to change our scheduling or EMR?
No. We work alongside the scheduling system and EMR you already use. No migration is part of the program.
The Admissions Diagnostic
Find the first thing worth fixing.
A 20-minute call on your numbers. You leave with a clear next step, and a written Growth Assessment within 24 hours.